Corporative Competitive Advantage
As a company, CORE B & B operates within a quickly developing market, characterized by intense competition and rapid technological change. On a global level there are a large number of new companies trying to make headway in the market with modern and innovative technologies. Nonetheless, few of these reach a successful marketing stage with their products or, more importantly, manage to sustain the R+D+I processes necessary for their
In order to achieve this, the CORE model focuses on exploiting its critical capacities:
• Efficiently detect opportunities for innovation, derived from unattended needs in the market -or- needs that are badly attended by existing products.
• Discriminate opportunities that can feasibly be covered with the company’s installed capacity.
• Manage that capacity efficiently, and strengthen it strategically by means of alliances and associations.
• Use novel and creative approaches to respond to critical questions.
• Be intensive in knowledge, creativity and resourcefulness.